During the many months of working with Lynn Baca I have found her to be a wonderful resource. She is a hard-working, professional, seasoned editor, and even better, she’s fun to work with. With her enthusiasm and eagle eye, she has vastly improved my manuscript. Lynn made many excellent suggestions on matters great and small, concepts down to details. As an emerging author I was especially appreciative of her efforts to educate me on marketing tools and help me to establish an author’s webpage. Lucky to have her help!
— Ted Edwards, author
MEREA Consulting, LLC has the expertise, objectivity, mobility, and experience to take missions, visions, goals, and strategies from concept to simple reality through strategic planning and time-bound implementation with built-in painless accountability ensuring success. We offer a variety of customized services designed to help individuals and organizations promote their vision to others, encourage participation in programs, and increase overall visibility.
Here's what some of our customers have said about the work we do . . .
Without a strategic plan a school, a research organization, or even an individual can become unintentionally disoriented. Sometimes scholars, educators, and researchers become so involved in surviving the daily, weekly, and monthly routines we lose our grip on the strategies and action steps developed to achieve our goals and attain our mission. MEREA will help with all phases of strategic planning. We specialize in front-loading evaluation as a key component of the plan, ensuring goal achievement and successful implementation.
We will work with your board on implementing good business practices, such as creating a culture of philanthropy, an important part of preparing your organization to launch into a capital or fund campaign. We will also help you educate your board about your business through targeted trainings.
The question MEREA loves to ask is – "How do you know?" Frequently a school or research institution will implement an initiative or a program without having a way of knowing if it is having the intended positive impact or if it is failing terribly. When a sound and simple evaluation system is front-loaded into a program, the institution knows how to monitor and adjust for success. We will work with you to ensure your evaluation component is developed in a way that gives you real data and assures that time and money are functioning at capacity. For a great example of an evaluation report provided for a National Science Foundation (NSF) Research Experiences for Undergraduates (REU) click this button. Note MEREA provides both formative and summative reports for REU projects. Also take a look at our FREE evaluation resources page.
Editing, Book Proposals, and Author's Representative
Check out our Scholars Page (designed specifically for scholars looking to push forward their research) for information on our editing, book proposals, and author's representative services. We've opined about editing you can do yourself on our blog, click here.
At MEREA, marketing is our bread and butter. In fact, "marketing" was originally an important part of our name! We offer marketing services from audits to multi-year marketing plans. We think of marketing as "shining a light" on what you do!
When we develop a marketing plan we focus on providing comprehensive information on your industry and institution or product along with the details for implementing creative and effective marketing strategies. With the multi-year plan we lay out the specific action steps required in a clear, easy-to-follow format, along with front-loaded evaluation, ensuring success.
Marketing sometimes seems complicated, but it is really just a matter of truly knowing what your product is, understanding who your audience is, and matching the two. MEREA provides consultation on advertising campaigns, public relations, collateral materials, book publicity, book awards, media contacts, event planning, book cover design, and pre-publication blurbs.
Market research is an important initial process and a vital part of building your organization. It is designed to help you understand how to be competitive in your field. We will analyze data about your product, your audience, and your industry and determine what needs to be done to take you from what exists in the present to what is desired for the future. We will provide you with a detailed market research report that will help you determine how to move forward.
The focus of a marketing audit is the comprehensive analysis of your organization's marketing efforts so you can optimize your impact. We will review your collateral materials, your web presence, and your advertising campaigns. We will help you develop a clear message and help you determine appropriate marketing channels for your brand.
Alternative funding can help organizations wanting to launch an innovative program that can have a tremendously positive impact. MEREA will help your organization identify like-minded funders and write winning proposals. We write grants at no charge; MEREA is compensated by serving as the third party evaluator when the grant is funded.
Sharing the Good! A Recognition Program for Schools
MEREA has created a unique recognition program for schools. We all know there are stories of good, positive, productive, effective, and successful students and teachers at schools, yet the news is often extremely negative. Good stories occur every day, in every school — and MEREA wants to share those successes with the public. WHY? Because sharing the successes that occur in our schools with student and teacher families as well as board and community members improves school morale and will help change the national discourse. This is a low impact effort for schools due to our intelligently designed information template and our dedication to conducting the research necessary to put forth a compelling and complete story. Check out this blog.
CONTACT US TO DISCUSS YOUR SPECIFIC PROJECT OR TO REQUEST A PRICE LIST
(NOTE: If you have problems with printing this page, try this handy work-around suggested by GoDaddy -- copy the url and go to www.printfriendly.com -- the page will print beautifully!)
Lynn’s technical editing of my book was accomplished in the most knowledgeable, empathetic and professional way —truly a port in the storm for a struggling project. Besides, she is great fun to work with too!
— Carl Davis, author